I sent this letter today based on what happened to me yesterday.
February 23, 2011
Tom Wyatt, President Old Navy
2 Folsom Street
San Francisco, California 94105
I bought the CUTEST clothes for my kids at Old Navy yesterday. My daughter needed some shirts and my son needed pants. I’ll be honest with you, Old Navy is always my first stop in a shopping center when I need something for them. Your company knows clothes and it shows.My kids were with me yesterday at your store. They were behaving beautifully, until we got up to the check out line. And then…all hell broke loose. There were endless displays of bright colored candy available for purchase and I could barely take the harassment from the kids begging me to buy some. To me personally as a mother and professionally as a pediatric dietitian, I was horrified. What on earth is candy doing at Old Navy? I know you know we are in the midst of a pediatric obesity crisis in this country. Why fuel the fire? Those Old Navy candy displays may create cash for you, but they are sure to cause crazy kid fights with parents at your checkout lines and ultimately contribute to empty calories not even the skinniest of American kids need. Be responsible. Remove the candy and consider filling those shelves with something calorie free like books or art supplies.
I thank you for the clothes. Consider my request on the candy. Call me if you want to discuss.
Melanie R. Silverman MS, RD, IBCLC