I was at the store reading a food label for Trix cereal. I went home and wrote this letter to the CEO of General Mills because he needs to hear from me.
Kendall J. Powell
Chairman, President and CEO
1 General Mills Blvd.
Minneapolis, MN 55426
Cascadian Farm Organic: While expensive for some of my clients, I do heavily promote this line. I tend to like the cereals with less than 10 grams of sugar per serving and greater than 3 grams of fiber and many of Cascadian Farm Organic products meet this requirement.
I went to the store today and was studying the cereal aisle. I picked up a box of your Trix, Monsters and Lucky Charms cereals and read the labels. With all due respect Mr. Powell, I cannot understand why these products remain part of your repertoire of cereals. They are chock full of sugar, artificial dyes and artificial flavors and in my professional opinion, should not be considered breakfast. I appreciate there is feel good history behind the products and the cereals sell, but we are in the midst of a pediatric obesity crisis and we need parents, teachers, communities, health professionals and food companies to take responsibility to enact change. Do the right thing and remove Trix, Monsters and Lucky Charms from the General Mills product line and heavily market the healthier cereals you sell.
If you would like to discuss this issue further, I am happy to do so. Please contact me at your earliest convenience. Thank you for your time on this matter.
Melanie R. Silverman MS, RD, IBCLC