Response From Old Navy

I heard from Gap, Inc. regarding my letter I wrote to their CEO and President.  My kids and I had an experience at Old Navy that I am sure many other mothers will experience across this country.  To my surprise, there were rows and rows of candy tactfully displayed at my local Old Navy’s checkout line. Read my original letter to them at “Dear Old Navy“.

Here is the response I received:

March 4, 2011

Dear Ms. Silverman

Thank you for your letter to Glenn Murphy and Tom Wyatt regarding your recent visit to Old Navy.  As I am responsible for a portion of executive correspondence, your communication was forwarded to me and I was asked to reply on their behalf.  At Old Navy, we enjoy hearing from our customers and appreciate you taking the time to share your thoughts.

We were so pleased to learn that you found some great styles during your shopping visit; but apologize that the overall experience may have been lessened by your children’s behavior when seeing the candy selection at the registers. At Old Navy, we work constantly to develop new product ideas and merchandising strategies in a wide variety of areas. As such, your feedback and suggestions that you felt the candy to be inappropriate are much appreciated and have been shared with the appropriate individuals.

We value your business and hope to remain you first-stop clothing destination. Thank you again for taking the time out of your busy schedule to share your thoughts. We hope that you will continue to let us know how we are doing. You can always reach us at 1-800-OLD-NAVY.

Sincerely,

Katherine Saunders
Gap, Inc.

About Melanie Silverman

Melanie is a pediatric registered dietitian nutritionist (RD) and a board certified lactation consultant (IBCLC) working primarily in pediatric nutrition for well over 15 years. She spent seven years as a clinical dietitian at The University of Chicago Medical Center in the neonatal intensive care unit, pediatric intensive care unit, adult and pediatric burn units, and high risk pediatric follow-up clinic. She also served as an adjunct faculty member at Loyola University Chicago. Melanie has presented at state and national meetings for the American Society for Parenteral and Enteral Nutrition (ASPEN), March of Dimes, Prader-Willi California Foundation, Texas Prader-Willi Association, Oklahoma Prader Willi Syndrome Association, Foundation for Prader-Willi Research (FPWR) in the United States and Canada and the Prader-Willi Syndrome USA (PWSA). She worked hard for her Bachelor of Arts in Chemistry and Spanish from Indiana University and a Master’s degree in Clinical Nutrition from Rush-Presbyterian St. Luke’s Medical Center. A member of the Academy of Nutrition and Dietetics, California Dietetic Association, Pediatric Nutrition Practice Group, Women’s Health Group, Nutrition Entrepreneurs and an active member of the International Lactation Consultant Association.